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LinkedIn ROI calculator

Put in your own budget, time and rates. See the leads, cost and return they work out to. It’s arithmetic, not a prediction.

LinkedIn ROI Calculator

Campaign Investment

$
$

Outreach Strategy

Conversion Metrics

$

ROI Results

Campaign Performance

Total Investment

$9,000

Total Revenue

$25,000

Return on Investment

$16,000

177.8% ROI

Funnel Metrics

Total Connections Sent1,320
Accepted Connections528
Message Responses106
Meetings Booked27
Closed Deals5

Unit Economics

Cost per Lead$85
Cost per Meeting$333
Customer Acquisition Cost$1,800

Questions

How is LinkedIn ROI calculated here?

Return is the revenue the calculator works out from your rates, minus your cost (budget plus team time), divided by that cost. Each step uses the numbers you entered.

How do you calculate LinkedIn conversion rate?

Divide conversions (leads, sales or sign-ups) by the number of interactions (views, clicks or messages sent), then multiply by 100.

Which numbers should I put in?

Your own, from campaigns you have already run. If you have none yet, use cautious guesses and treat the result as a rough sketch.

Is the result a prediction?

No. It is arithmetic on your inputs and says nothing about what a campaign will actually return.

Do you store what I enter?

The calculator works it out in your browser and does not send your numbers to us.

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